According to Google statistics, having a virtual tour doubles booking rates for restaurants and hotels. Such areas attract 130% more interest .
Virtual tours keep people on your website up to 10x longer (Independent market research for Google)
Let’s face it, Google dominates the world of search and finding businesses. Even if a business is found somewhere else, the mapping is often done on Google. Android phones do everything Google. If you want to be found, you should probably have a presence on Google.
Google maps 360 is the way to get your business recognized and promoted. It shows up in local search results, on Google maps, on your Google plus page, and your Google local page. Anyone looking for your business with Google will see the opportunity to come in and look around from the comfort of their computer or mobile device.
As further incentive, Google is promoting this service more and more. Businesses are catching on, and the businesses who get it first will get ahead. As Google continues to add and promote features involving Google Street View, you have the opportunity to be ahead of the competition. Besides having Google on your side, how else does Google Street View benefit your business?
Stronger Online Presence = More Clients
A virtual tour for your business is a great resource for improving your web presence. It encourages viewers to spend more time on your webpage, be that your website, local page, social media profile, etc., and the longer they stick around, the more likely they are to sign-up for your service or purchase something. A virtual tour encourages clicks—they click on the link to the tour, maybe a link to the homepage of your website or a link to a specific product or offer. Whatever the case, Google keeps track of clicks. More clicks means your website is worth clicking and they send more search traffic your way. More time, more clicks, more traffic—that’s right: More clients!
More Accurate Representation = Better Clients
The worst thing a business can do is disappoint; the best thing a business can do is deliver. Clients like to know what to expect from a business, and seeing inside is the best way to set accurate, reasonable expectations. Clients are more likely to be pleased, and happy clients sign up for better services and make better purchases. Furthermore, by meeting or exceeding expectations you set yourself up for repeat business. Let clients see exactly who you are and what you offer. The clients you get will be better ones.
Quality Investment = Quality Results
Virtual tours are the future of online marketing, and thus make an excellent long-term investment. They are a financial investment, yes: spend some money on a tour, get more and better clients, but you also receive still photos of products and points of interest that can be used as many times and in as many places as you like. It’s well worth the money.
Your restaurant has something to be proud of, your hotel’s rooms stands out with a high-quality interior? In this case, 3D tours and spherical panoramas are perfect tools to show these benefits to your clients. And the use of aerial panoramas will help demonstrate the location and surroundings of the object.
Why commission a virtual tour?
Google research has shown that immersive content like 360 virtual tours is an effective way to showcase a business. Virtual tours are more engaging and informative when compared to still photography, and with increased engagement, comes an increased chance potential clients will select your business over a competitor.
The ‘all showing’ nature of a 360 virtual tour helps overcome the doubts that sometimes prevent potential clients from engaging with a new business. By showing a location in its entirety you help build trust, and demonstrate that your business will live up to expectations. Commissioning a virtual tour can attract new clients, increase bookings, showcase your business, promote an exhibition, increase student intake, qualify potential clients to save time, improve accessibility, familiarise, educate, inform, engage and inspire!