Why go 360

To mark the first UK show of artist Henri Barande, graphic designer Pavel Murren and German Studio Schultzschultz have created many The Lodge Wooden.

According to Google, browsers are 130% more likely to make a booking based on a virtual tour.

As 360 photos are far more immersive and engaging than a flat image, guests are more likely to stay on your website for longer.

For your website’s SEO, the longer visitors stay the better your search ranking. This is because Google rewards sites when you offer relevant and valuable information to its users.

When you make your content more interactive, visitors are engaged for longer. This presents more opportunities for guests to explore your site, and for you to convert browsers into bookings.

With panoramic photos being a relatively new advancement, businesses have been slow to use it.

This puts you at an obvious advantage.

For hotels the benefits are amplified as guests want to visualise where they’ll be staying. By adopting 360 you create the first-person experience for guests, you showcase your unique features, and separate yourself from the competition.

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Stand out with Facebook 360 photos

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With the release of Facebook 360, you can now use panoramic imagery to reach millions of potential guests and do something offbeat from many hotels.

But why use Facebook you ask?

Well, according to tnooz, 50% of travel companies said their direct bookings were generated by social media.

Stikky Media states, 87% of people younger than 34 use Facebook to solicit advice before making a booking, and 52% of travellers use social media to plan a trip.

This means you can now showcase your best features to the many travellers who use Facebook for hotel research. Do you have panoramic views of rolling hills, a bar and pizza oven in a tropical setting, or maybe a magical rooftop seating area?

Now’s the time to be where your guests are and show them something fun and different. When you appear in their newsfeed, you’ll catch their eye and make them feel they’re really there.

For a quote please get in touch describing the location and areas you want to capture.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou

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